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Graphic titled "Big Firm? So What?" featuring a small independent real estate firm beating a big firm in a tic-tac-toe game, with Rod Santomassimo pointing to the title.

Can a Small Commercial Real Estate Firm Compete With a National Brokerage?

September 10, 2026 No Comments

Can a Small Commercial Real Estate Firm Compete With a National Brokerage? A commercial real estate broker does not need a national brokerage logo to

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Text reading "20 Questions Every CRE Broker Should Be Asking" over a graphic background with a commercial real estate professional.

20 Questions Every CRE Broker Should Be Asking

September 7, 2026 No Comments

20 Questions Every CRE Broker Should Be Asking Let me ask you a question: Why would a prospect take your call? Seems simple enough, but

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The 7 Lies Commercial Real Estate Brokers Tell Themselves

September 4, 2026 No Comments

The 7 Lies Commercial Real Estate Brokers Tell Themselves What holds a commercial real estate broker back from reaching the next level? Market conditions matter.

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Man talking on the phone while looking down at a desk, with overlay text reading "3 Prospecting Call Hacks."

3 Prospecting Call Hacks for CRE Brokers

August 30, 2026 No Comments

3 Prospecting Call Hacks for CRE Brokers   Ever heard the saying, “It’s the little things that count?” In prospecting, that couldn’t be more true.

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Promotional graphic featuring a portrait of Rod Santomassimo on the right. Bold white and yellow text on the left reads "CAC - THE ONE NUMBER CRE BROKERS MUST KNOW" with a yellow curved line underneath. The top left displays the logo for "MASSIMO Commercial Real Estate Broker Coaching."

Client Acquisition Cost and Lifetime Value: The Numbers CRE Brokers Need to Know

August 27, 2026 No Comments

Client Acquisition Cost and Lifetime Value: The Numbers CRE Brokers Need to Know Commercial real estate brokers spend a tremendous amount of energy tracking production.

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A promotional image with a dark blue and black textured background. Large, bold white and blue text reads, "The Hidden Factor Behind A Record-Breaking Year." A subtle "The Massimo Group" logo is visible in the top right corner.

CRE Broker Metrics: The Hidden Factor Behind a Record-Breaking Year

August 23, 2026 No Comments

CRE Broker Metrics: The Hidden Factor Behind A Record-Breaking Year I’ve been obsessed with data for as long as I can remember. Back in the

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