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A person holding an open book with a coffee cup in the background, accompanied by the text: "Turn Books Into Commission-Generating Machines." The image features The Massimo Group logo and the tagline "The #1 CRE Broker Coaching Organization in the World." The atmosphere is calm and studious, suggesting the concept of leveraging knowledge to increase commissions.

Turn Books Into Commission-Generating Machines

May 12, 2025 No Comments

Turn Books Into Commission-Generating Machines Over the last two-plus years, I’ve spent hundreds of hours working on something special: writing a book with my great

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The Next 3 Steps: From Solid Producer to 7-Figure Broker

May 6, 2025 No Comments

Most commercial real estate brokers want to hit seven figures. Last week, I shared the Tier 1 foundation: clarity, positioning, relentless prospecting. This week, we’re

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A promotional image for a Massimo Minute video featuring a man in a blue dress shirt looking toward bold text that reads, "What Jeff Bezos Says Is Holding You Back (And It’s Not What You Think)." The background features a gradient of dark blue to red with a spotlight effect. Includes a red "Watch Now" button and The Massimo Group logo with the tagline "The #1 CRE Broker Coaching Organization in the World." Ideal for topics related to entrepreneur mindset, Jeff Bezos lessons, and business growth.

What Jeff Bezos Says is Holding You Back (And It’s Not What you Think!)

April 24, 2025 No Comments

  What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks

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What Every CRE Broker Should Know About AI in 2025

April 21, 2025 No Comments

What Every CRE Broker Should Know About AI in 2025 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently

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Promotional image for a Massimo Minute video titled "How to Navigate Market Uncertainty Like a CRE Authority." The background features a digital world map and financial data charts. On the right side, a smiling man in a business suit (Rod Santomassimo) stands confidently. A red "Watch Now" button appears under the title. The Massimo Group logo and tagline, "The #1 CRE Broker Coaching Organization in the World," are displayed at the bottom. Hashtag #MassimoMinute is shown at the top left.

How to Navigate Market Uncertainty Like a CRE Authority

April 17, 2025 No Comments

Addressing Market Uncertainty: Authority Brokers Lead, Not Linger Uncertainty. It’s the word we’re hearing everywhere lately—from media outlets to boardrooms, from TikTok feeds to trusted

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A serious-looking man with gray hair and a beard, dressed in a blue blazer, is sitting at a desk and holding up one finger in a gesture of emphasis. Behind him are shelves with decorative items. The text on the image reads: "THE 3 MOST IMPORTANT WORDS IN BROKERAGE" with The Massimo Group logo and tagline: "The #1 CRE Broker Coaching Organization in the World."

The 3 Most Important Words in Brokerage

April 15, 2025 No Comments

Last week, “Coaching Knakal” launched – a short film showing how I’ve coached one of the country’s most respected commercial real estate brokers for the

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