CRE BROKER: YOUR PLAYBOOK TO CRUSH 2026

As we approach the end of the year, every broker faces the same question:

“How do I make next year my best year ever?”

You need a playbook.

One that covers every pillar of success in modern brokerage, from prospecting and positioning to systems, relationships, and mindset.

This is something that’s been on my mind a lot over the last couple of weeks as we recently finalized the full-day agenda for the Global CRE Broker Virtual Summit happening on November 19th.

This summit has really been built from the ground up as a complete playbook for 2026, taught by 10 of the top CRE professionals in the world.

So this week, I’m going to break down the core pillars of your brokerage business that you’ll need to start thinking about and preparing for in 2026, and how we plan to give you the keys to each one on November 19th.

Pillar 1. Prospecting: The Engine of 2026

Your business lives or dies by the number of new relationships you start.

And thankfully, the psychology of prospecting doesn’t change—but the tactics do. In fact, the same prospecting strategies that worked in 2019 won’t work in 2026.

AI, digital communication, and data-driven personalization have completely changed how you reach and convert prospects.

At the Summit, you’ll learn:

 

• How to use scale your outreach without losing your personal touch
• How to build a prospecting rhythm that compounds
• And how to overcome “prospecting fatigue” once and for all

Brokers who master the art of starting conversations will dominate the market next year.

Pillar 2. Positioning: Become the Only Choice

Many brokers are good. Very few are chosen.

The difference is how they position themselves.

You can’t be everything to everyone in 2026. You must decide who you are, who you serve, and why you’re the obvious choice for them.

On November 19th, Bob Knakal will share how he built a global brand around authenticity and reputation—and how you can apply the same principles, even in your local market.

When your positioning is right, you stop chasing business. It starts coming to you.

Pillar 3. Market Knowledge: Build an Information Advantage

Data is everywhere, but insight is rare.

The brokers who dominate in 2026 will be those who combine market knowledge with real interpretation.

In under 2 weeks, Andy Misiaveg will share his exact approach to staying ahead of the market curve and how he uses real-time intel to win more tenant rep clients.

You’ll learn how to:

• Systematically track and interpret key market signals before your competition does
• Use data to identify hidden opportunities and position yourself as an insider
• Build stronger client relationships by delivering insights no one else can

Knowledge is leverage, but only when you know what to do with it.

Pillar 4. Systems and Processes: Scale Without Chaos

Most brokers work hard.

But only a few work right.

For 17 years, I’ve studied what separates the top 1% of CRE brokers from everyone else. These are the ones who double their income year after year, even when the market slows.

What I discovered became the foundation of our proprietary Massimo Methods™, a collection of systems, frameworks, and tools that help brokers:

• Multiply their commission income by 7X or more
• Build consistent, predictable pipelines (without burnout)
• Stand out in crowded markets and dominate their niche

I’ll be revealing them all on November 19th so you have the systems and processes to scale without chaos.

Pillar 5. Relationships: The Long Game of Brokerage

CRE is a relationship business. Always has been. Always will be.

But the type of relationship that wins has evolved. It’s more about being known than just knowing others. Yes, it’s a fine line.

At the Summit, Sam McVay will share how he built long-term global client relationships, flying across continents to meet clients, walking properties in person, and creating a reputation that compounds.

In 2026, personal presence will be one of your greatest competitive edges.

Pillar 6. Mindset: The Ultimate Multiplier

The most dangerous place to be in brokerage is comfortable.

Complacency kills more careers than competition ever will.

That’s why mindset is the final pillar of the 2026 playbook.

At the Summit, we’ll reveal how the top 1% of brokers think, plan, and make decisions differently, and how to adopt those same mental frameworks to lead in any market.

Success is not solely determined by your actions. It comes from how you think.

The Greatest CRE Brokerage Event Of All Time Starts In Under 2 Weeks

And there’s plenty more that I (and 9 other top CRE brokers) will be covering, like

• Beating the Big Boys—Your Boutique Weapon Set with Grant Pruitt.
• The Tech Tools That Help Win Exclusives with Matt McGregor
• 10X’ing Your CRE Business with James Nelson. 
• Prospecting Without The Phone with Beth Azor.
• The Cold Call Sales Algo with Justin Michaels
• The 3-Step Selling System with Ron Koenigsberg.
• Becoming a CRE Authority with Bob Knakal
• Mason Fiascone on methodology for continual deal flow and rapid growth to seven figures.

All of this, combined with what we covered in this newsletter, will give you the entire playbook to crush 2026.

We’ll be revealing proven systems, strategies, and structures used by brokers who collectively generate over $50 billion in annual transaction volume.

We will be revealing exclusive secrets that have never been shared this publicly before.

If you’re serious about building your best year yet, this is where it starts.

👉 Click here to secure your seat now + our money-back guarantee.