Prospecting, or really the lack of consistent and effective prospecting, is one of the greatest hinderances to one’s commercial real estate brokerage success. And there is one key mistake many brokers make when prospecting, and that mistake is how they respond when other stimulus occurs while they are attempting to fill their pipeline with new prospects. But there is one mindset shift, when accepted, that will make you more consistent and ultimately more money, when you apply this to your practice.
And yes, even when our longest tenured and perhaps best known client, Bob Knakal, calls me, I use this same approach to ensure I keep my priorities in check.
In this Massimo Minute, we cover what that mistake is and how you can avoid making it.
Let’s Move Forward, Together!
Rod Santomassimo
Founder and President
The Massimo Group
PS – CRE AI Day is coming!! Learn to Leverage AI in your Commercial Real Estate Brokerage Practice. 6-Hour LIVE Zoom Coaching Program Tuesday, May 21 starting at 11:00 AM EDT. Here’s the link: https://register.massimo-group.com/cre-ai-day
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