Over the past couple of months, you’ve probably seen it mentioned everywhere. In your inbox, on LinkedIn, or from other brokers in your network.
The Global CRE Broker Virtual Summit has taken over the CRE community. Not just here in the U.S., but across the world.
So as we head into the final stretch before Wednesday’s live broadcast, I want to share a few of the biggest lessons I’ve learned from producing this event. And of course, how these lessons apply directly to running your brokerage business.
Because the same principles that make an event succeed are the same ones that make a broker thrive.
Let’s get into it.
1. Small details create big outcomes
When you’re producing an event of this scale, the schedule is planned down to the minute. Every transition, every speaker cue, every tech rehearsal is precisely mapped.
Not because I’m obsessed with perfection, but because small details make big differences.
It’s the same in brokerage.
The way you follow up after a meeting, the tone you use in an email, and the accuracy of your market data. This all compounds.
Top brokers know that success is built on hundreds of micro-decisions done right. In CRE, your clients will remember the small details almos
t as much as the big ones.
> Sign up for the Summit here: http://cresuccess.com.
2. Have a plan (and be prepared to adapt)
In the months leading up to the Summit, my team and I built a plan that covered everything — down to the second. Every speaker handoff, every camera angle, every lighting cue. And even with all that planning, we still make adjustments.
Speakers’ availability changes. Tech needs fine-tuning. A great new idea comes up mid-rehearsal, and we find a way to make it fit. That’s what professional preparation really looks like — detailed, but flexible.
In brokerage, it’s no different.
You need a plan detailed enough to guide your week, but flexible enough to evolve with the market.
That means blocking out time for prospecting every day, but shifting your focus when a new opportunity opens up.
It means mapping your pipeline quarterly, but reviewing it monthly to re-rank what’s real and what’s wishful.
It means scheduling follow-ups, then actually adjusting based on client activity, not habit.
It means practicing your pitch for that big presentation over and over again.
The brokers who grow year after year aren’t the ones who plan perfectly.
They’re the ones who prepare deeply, then stay sharp enough to adjust when reality kicks in.
>> Click here to join us for this historic event: http://cresuccess.com.
3. Preparation is key, but presence is power
Here’s the counterintuitive truth I’ve learned:
All the preparation in the world doesn’t matter if you’re not present when it counts.
You can rehearse for months, build detailed systems, and plan every contingency, but when the spotlight turns on, you have to show up fully engaged.
It’s the same with your clients.
You can know the comps, master the pitch, and anticipate objections but if you’re distracted, tired, or mentally checked out, none of it lands.
Top producers don’t just prepare better; they perform better. They bring energy, focus, and curiosity to every conversation and ultimately, that’s what wins business.
The Countdown Is On
This Wednesday, the Global CRE Broker Virtual Summit goes live.
You’ll hear directly from leaders like Andy Misiaveg, Grant Pruitt, Matt McGregor, Beth Azor, Justin Michaels, Ron Koenigsberg, James Nelson, Mason Fiascone, and myself, all sharing the strategies that will define CRE success in 2026 and beyond.
We’re down to the final ticket allocations, and because this is a live-streamed event in a professional studio, capacity is limited.
👉 Click here to secure your seat now + our money-back guarantee.
