The Purpose of a CRE Brokers Call

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The Purpose of a CRE Brokers Call

In this week’s Massimo Minute, we share some of the key components of a prospecting call, specifically for commercial real estate agents. Calling prospects is a required, although often less desired, component of commercial real estate brokerage.

Doug Molyneaux, CCIM, our most tenured coach, outlines the distinction of two of the most critical components of a call.

In this Massimo Minute, we cover:

1. What is the purpose of your call;

2. What is the reason for your call;

3. How these two are not the same.

Let’s Move Forward, Together!

Rod Santomassimo
Founder and President
The Massimo Group

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