The Most Harmful Disease in Commercial Real Estate Brokerage

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In this week’s Massimo Minute, I share some thoughts on one of the most harmful diseases that exist in sales, particularly among commercial real estate brokers, today. I see it all the time. And worse, so do your prospects. And even worse than seeing it, they smell it. And smell it a mile away. What is it, and how do you cure it?

In this Massimo Minute, we cover:

1. Why you get commission breath and how it impacts your ability to win exclusives;
2: How to avoid further embarrassment and start refiling your pipeline;
3: The way to wipe away the decay of desperation.

Let’s Move Forward!
Rod Santomassimo
Founder and President
The Massimo Group


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