The 3 Key CRE Prospecting Benchmarks

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In this week’s Massimo Minute, I will share the 3 key prospecting benchmarks you must understand and how they impact your ability to fill your pipeline. Over the last 14-plus years, we have monitored and tracked tens of thousands of prospecting activities and determined the industry benchmarks for several metrics. Today I am going to share these 3 benchmarks and how they relate directly to the most statistically tracked sport of all time, baseball.

In this Massimo Minute we cover:
1: Why prospecting activities are very similar to key baseball statistics;
2: How you quickly determine if you or your team members are “in the zone;”
3: The 3 industry driving benchmarks for winning more exclusives.

Let’s move forward!
Rod Santomassimo
Founder and President
The Massimo Group


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