Have you ever lost a deal after months of hard work?

Months of hard work evaporate into thin air because your clients just changed their mind.

It wasn’t even your fault…Or was it?

Most folks believe the probability of a deal closing increases as you move closer to the close.

That’s simply not true.

In today’s Massimo Minute I share how to qualify your prospects, so you get the most out of every opportunity you place in your pipeline.

During our Live Events – like our upcoming Newport Beach Massimo Immersion on April 11th – we go through tools like the Massimo Opportunity Matrix in detail.

Today, I’m just sharing a few quick questions that will save you a lot of frustration down the line.

Here’s what we cover:

1: Qualifying — the first quadrant of the Massimo Opportunity Matrix.

2: Why the probability of closing does not increase as you approach the closing date.

3: How to qualify prospects you place in your pipeline.

4: The simple questions that will save you a lot of frustration down the line.


For our west coast readers — check out our upcoming Prospecting Playbook – Live Event in Newport Beach, CA on April 11th

To your business!

Rod Santomassimo

Founder and President

The Massimo Group

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