Massimo Minute
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
July 3, 2025
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
“Specialization is for insects.” That’s what legendary computer scientist Robert Heinlein once wrote. It’s a quote that’s been passed around business circles for years. And
5 Tips To Close More Deals (Lessons From Writing A Book) As I write this, I’m away on a short birthday vacation. After turning 62,
How To Deal With Uncertainty As A CRE Broker Over the last few weeks, I’ve been speaking on a number of podcasts and at live
What Writing Selling Buildings Reminded Me About My Prior Book Over the past two-plus years, I’ve spent over two hundred hours writing Selling Buildings, a
Most commercial real estate brokers want to hit seven figures. Last week, I shared the Tier 1 foundation: clarity, positioning, relentless prospecting. This week, we’re
What’s the real reason most entrepreneurs stay stuck? It’s not fear. It’s not timing. It’s not capital. In this Massimo Minute, Rod Santomassimo breaks
What Every CRE Broker Should Know About AI in 2025 If you’ve spent any time on LinkedIn or X recently, you’d know that OpenAI recently
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Premier commercial real estate coaching and consulting organization in North America.