Commercial Real Estate Blog
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
July 29, 2025
The 5 Directions Of A CRE Broker’s Prospect Call (And How to Handle Each One Like A Pro) Last week’s newsletter was one
Can I have 3 minutes of your time? Why 3 minutes? Because I timed this email. That’s how long it will take you to read.
Introduction: Why Most Brokers Get It Wrong It’s a line you’ve said a thousand times: “Hi, I’m just calling to see how I can help…”And
17 Years Later: 3 Actionable Lessons for CRE Brokers By Rod Santomassimo, Founder, The Massimo Group A Milestone Moment Last week, I shared a personal
The Numbers Never Lie – And Neither Should You Why Every CRE Broker Must Know Their Stats Let me ask you a simple question:How many
Why Specificity Sells: The $4.21 Million Lesson Every CRE Broker Needs to Learn Commercial Real Estate Prospecting Tip: Lead with Real Numbers, Not Ranges In
The Secret Sales Habit Most Brokers Ignore (That Top Producers Swear By) Let me ask you something… Before you jump on a prospecting call or
Let me say something a little uncomfortable… Most commercial real estate brokers?They’re grinding harder than ever—yet still stuck.They’re saying “yes” to every deal and wondering
“Specialization is for insects.” That’s what legendary computer scientist Robert Heinlein once wrote. It’s a quote that’s been passed around business circles for years. And
5 Tips To Close More Deals (Lessons From Writing A Book) As I write this, I’m away on a short birthday vacation. After turning 62,
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Premier commercial real estate coaching and consulting organization in North America.