by Rod Santomassimo | Aug 14, 2021 | Massimo Minute
What if we told you that all you needed were 4 simple words to fill your pipeline, to increase engagement, to build better relationships, or to be seen as a resource to your community? A while ago Rod was getting started with a podcast interview and before they even...
by Rod Santomassimo | Nov 15, 2016 | Commercial Real Estate Prospecting, Prospecting, Sales, Sales Prospecting
Client retention and expansion is a key component in building a sustainable brokerage practice. However, many commercial real estate professionals find themselves closing less than a majority of their inactive (don’t call them past) client’s renewals and expansions. ...
by Rod Santomassimo | Jan 21, 2016 | Commercial Real Estate Operations, Commercial Real Estate Prospecting, Commercial Real Estate Success, Manage Properties, Prospecting, Sales, Sales Prospecting
Winning the right to represent a commercial real estate client is challenging and hard work. Typically, through the process, most professionals form a relationship with their clients. However, not all agents work to maintain those relationships and often times find...
by Rod Santomassimo | Jun 14, 2015 | Commercial Real Estate Operations, Manage Properties
True story. A coaching prospect calls us and says “he just read in the paper that his client moved to a new building”. The prospect could not understand how this could happen; this was a past client of his and he assumed he had a great relationship. Sound familiar?...
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