In this week’s Massimo Minute, I will share my thoughts on the latest prospecting techniques and why you need to stay away if you want to “get rich.” Last week’s Mega Million Mania got me thinking about risk, rewards, and returns. Then a Twitter feed/conversation with the amazing Kim Ford, SIOR really hit home.

Are you playing Power Ball Prospecting?

In this Massimo Minute we cover:
1: How LinkedIn has become a crutch for mass marketing;
2: The 2 things your prospecting campaign must include to be successful;
3: The #1 thing to avoid if you want to fill your pipeline as fast as possible.

Let’s move forward!
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Rod Santomassimo
Founder and President
The Massimo Group

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