As Rod prepares for the Outbound Sales conference he reflects on one of the major cornerstones of a successful business – the cadence campaign. Taking a lead from prospect to client requires more than dialing for dollars. Tools such as follow-up letters, emails, and video texts, all help create a client pipeline that will engage your prospects and enhance the number of touches they have before becoming your client. So, how’s your cadence campaign?
1: The importance of a thorough cadence campaign
2: Dialing for dollars is no way to make a living
3: Engage and enhance the number of touches a prospects experiences
4: Now is the time to revisit your prospect to client pipeline