In this week’s Massimo Minute, I share how you can enlighten those stubborn and/or reluctant property owners as to why today is a great time to sell. Historic inflation, historic drops in both the stock and bond markets, and even the collapse of cryptocurrencies are all in the headlines today and in the heads of your prospects. Then there are historic prices and misconceptions that “there is nowhere to find replacement properties if I do sell,” which only adds to an owner’s resistance.
What if you can quickly position your prospect with a simple question that will give them a better perspective of their investment objectives?
In this Massimo Minute, we cover:
1: How you get your prospect to distinguish between two states is essential,
2: What is the simplest question you can ask to get there, and
3: Why understanding this approach will win you more meetings and potentially, listings and even representation assignments.
Let’s Move Forward!
Founder and President
The Massimo Group
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