False Evidence Appearing Real in CRE Brokerage

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In this week’s Massimo Minute, I share what many commercial real estate brokers are feeling today. With market velocity continuing on a downslide in many markets, and news outlets in most markets reporting on all that is wrong and prognosticating all that could go wrong, there is no surprise many brokers are afraid.

But fear, in most cases is nothing more than False Evidence Appearing Real.

In this Massimo Minute, we cover:

1. Why so many brokers are afraid

2. How to look at FEAR in a whole new light

3. What specifically you should be doing to override any concern in today’s market.

Let’s Move Forward, Together!

Rod Santomassimo
Founder and President
The Massimo Group

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