Commercial Real Estate Blog
5 Steps to a Strong Personal Presence A few years back, I was sitting in my home office when the phone rang. The woman on
October 13, 2025
5 Steps to a Strong Personal Presence A few years back, I was sitting in my home office when the phone rang. The woman on
8 Steps to Crush Your Month: The Ultimate Broker’s Monthly Plan Are you running your business, or is your business running you? Too many commercial
How Well Do You Know Your Market? I’m sure you already understand that knowing your market is crucial to your success as a CRE Broker.
How Top CRE Brokers Use the Aikido Method to Handle Objections Without Pushing Tired of hearing, “We already have a broker” or “The market’s too
CRE Brokers: Your Q4 Closing Edge This is it. The few days before Q4 kicks off. Deals that have been stalling all summer suddenly feel
CRE Brokers: How Small Brokers Can Win This past weekend, my brother and I (pictured below) attended a New York Jets football game. We grew
👉 Are you dealing with property owners who are completely out of touch with market reality? You’re not alone. In this video, Rod Santomassimo—founder of
CRE Brokers: Be Aware of Your Own Vanity I have this vanity plate on my car. You either love them or hate them. I know
We’ve all heard the saying: cash is king. But in CRE Brokerage, I’d argue something else entirely. Offer is king. This hit me again recently
Occasionally I like to share a book that’s had a lasting impact on me, and on my career as a CRE Broker, coach, and author.