by Rod Santomassimo | Apr 20, 2019 | Massimo Minute
We saved the best for last in this series! In today’s Massimo Minute, I’m giving you 4 more ways to maximize your income. 1: Ask for business at the right time. So many CRE professionals wait too long to ask for business. Every time you are with prospects, you... by Rod Santomassimo | Apr 13, 2019 | Massimo Minute
Most CRE professionals worry about their income because they never have enough time to get through their mile-long to-do list. They feel overworked, frustrated, and overwhelmed because their average day is disorganized and full of interruptions. Today, I want you to... by Rod Santomassimo | Apr 10, 2019 | Digital Marketing, Personal Marketing/Marketing Yourself, Social Media
Here is an excerpt from a recent blog post regarding the importance of having and maintaining a social media presence…. Brand is Everything: Yes, SIOR has a very strong brand, and you must leverage it—but how about your brand? According to Gary Vee, this is... by Rod Santomassimo | Apr 6, 2019 | Massimo Minute
We will resume the Maximizing Your Income next week. But there are only 2 days left to register for Your CRE Prospecting Playbook live event! So, today we are addressing your top prospecting questions. We’ve had a ton of folks ask us for the best auto-dialers, CRMs,... by Rod Santomassimo | Mar 30, 2019 | Massimo Minute
In Part 1 of Maximizing Your Income, I shared how to schedule your week, how to build a client retention and expansion program, and how to ask for referrals the right way. In today’s Massimo Minute, we’re building on those ideas with 3 additional tips to grow your... by Rod Santomassimo | Mar 23, 2019 | Massimo Minute
In today’s Massimo Minute, we’re going over the action items that will have the greatest impact on your income AND take the least amount of time to implement. The 3 Action Items Mentioned in Today’s Massimo Minute: #1: Respect and manage your time. Without a doubt,... by Rod Santomassimo | Mar 16, 2019 | Massimo Minute
Summary: It’s so easy to get stuck on the transaction treadmill… You do a deal and then immediately move onto the next one. But what happens to all the clients you’ve helped in the past? If you’re not actively following up with your clients, you’re telling them,... by Rod Santomassimo | Mar 9, 2019 | Massimo Minute
Summary: Let’s face it… It’s not easy to pick up the phone and ask for business. Heck, forget about asking for business… Sometimes it’s hard to get past the gatekeeper! Today’s Massimo Minute is a replay of one of our best prospecting workshops: How to immediately add... by Rod Santomassimo | Mar 8, 2019 | Commercial Real Estate
In 1975, the United Nations passed a resolution recognizing March 8 as “International Women’s Day” – a concentrated effort to increase awareness of the achievements of women across global cultures and industries. Here at the Massimo Group, we also believe that... by Rod Santomassimo | Mar 7, 2019 | Building your business, Expanding your business, Marketing, Personal development
One of the greatest challenges facing commercial real estate professionals today, is that of attracting new prospects. In fact, it can be downright daunting. After all, you’re asking someone who may not know you from Adam, to trust you with what could ultimately... 
