by Rod Santomassimo | Jan 18, 2020 | Massimo Minute
When you look at the GOATs (greatest of all time) they ALL invest in themselves. They don’t just rely on the resources their team/company provides. They seek out the best resources, coaches, and tools to dominate their competition. In today’s Massimo Minute, I’m... by Rod Santomassimo | Jan 11, 2020 | Massimo Minute
Is experience important? Absolutely. But if experience was everything, then a millennial-owned brokerage would not be dominating the Baton Rouge market right now (kudos to you Mathew Laborde). You see, when you tell a client “I have 20 years of experience” that means... by Rod Santomassimo | Jan 4, 2020 | Massimo Minute
There aren’t too many CRE professionals with shirtless pictures on their website… But Beau Beery isn’t your average broker… In fact, he’s well-above average. Beau is one of the country’s top producers. So why does a top producer have shirtless pictures... by Rod Santomassimo | Dec 28, 2019 | Massimo Minute
The CRE professionals who leverage social media dominate their market. Yet so many folks are still sitting on the sidelines, overwhelmed, and unsure about what/how often they should post. So in today’s Massimo Minute, I’m sharing 2 simple strategies to identify... by Rod Santomassimo | Dec 21, 2019 | Massimo Minute
Most CRE professionals are having a tough time producing an ROI with their social media. In fact, I hear brokers on a daily basis say that social media simply doesn’t work in CRE. In today’s Massimo Minute, a millennial brokerage owner is sharing the ROI he sees from... by Rod Santomassimo | Dec 14, 2019 | Massimo Minute
A few years ago, an irate CRE broker called me. His old ways of prospecting weren’t working, and he was tired of losing assignments to younger brokers. He summed it up perfectly in one sentence — “Those damn kids are taking my market share.” In today’s Massimo... by Rod Santomassimo | Dec 7, 2019 | Massimo Minute
Someone posted a couple of great gift questions in our Private CRE Mastery Facebook Group last week… Do you get your clients a gift after the transaction is complete? If so, what? If not, why not? Once you decide to buy a gift, what’s an appropriate gift? In today’s... by Rod Santomassimo | Nov 30, 2019 | Massimo Minute
A Friendly Reminder: This decade is NOT over yet. Don’t get me wrong… I’ve been preparing for 2020 for months now. In fact, we had a whole 2-day workshop dedicated to getting ready for the new decade. BUT that doesn’t mean I’m giving up on 2019. Quite the opposite.... by Rod Santomassimo | Nov 23, 2019 | Massimo Minute
Trying to be perfect sounds great in theory. But in reality… Your competitors are taking imperfect action and stealing your market. In today’s Massimo Minute, I’m sharing how you can stop chasing perfection AND give your market exactly what they want. Here’s what we... by Rod Santomassimo | Nov 16, 2019 | Massimo Minute
Every year in the CRE industry, things tend to slow down during the winter months. So if you know it’s coming… What’s your strategy? In today’s Massimo Minute, I’m sharing 2 approaches you can take to prepare for the winter months. Here’s what we cover: 1: What CRE...
