by Rod Santomassimo | May 30, 2020 | Massimo Minute
I get a LOT of messages on LinkedIn. And a good percentage of them come from LinkedIn “gurus” who send me automated messages. I always ask them a simple question…what’s your conversion rate? 9 out of 10 respond with an abysmal number. It made... by Rod Santomassimo | May 23, 2020 | Massimo Minute
As we continue to navigate our way through these market changes, I get a lot of questions about what people should be doing to continue to grow their business despite an uncertain future in the industry. Most recently, I’ve had a lot of people coming to me... by Rod Santomassimo | May 16, 2020 | Massimo Minute
You know the old saying, “do what you love, and you’ll never work a day in your life”? That’s the beauty of the industry we’re in, we don’t have to do a damn thing. We get to do what we want, and we choose what we do. If... by Rod Santomassimo | May 9, 2020 | Massimo Minute
It’s such a tired topic, but one that is still so relevant in our current pandemic-driven economy. How do I find success in today’s market? On top of a drastic market change, we are still getting used to new home office environments, figuring out how to... by Rod Santomassimo | May 2, 2020 | Massimo Minute
Over the last few weeks, our clients have been competing in the Massimo March Metrics Madness tournament! And while we had a ton of fun with the tournament… The REAL goal was to get our folks in front of their prospects and key influencers in their market. The... by Rod Santomassimo | Apr 25, 2020 | Massimo Minute
I’ve been getting a lot of questions about what you should do, and how you should pivot your business to continue to find success despite the current market. There are a LOT of different things you could try, but why not start with something we know is working?... by Rod Santomassimo | Apr 18, 2020 | Massimo Minute
If you’ve ever tried to hire someone in the past (even a simple Virtual Assistant), you know it’s not easy to find great talent… Especially if you’re elite. In normal times, there’s a SMALL pool of prospective hires if you have a culture... by Rod Santomassimo | Apr 11, 2020 | Massimo Minute
No doubt the Commercial Real Estate industry is a tough one, especially right now. It’s even tougher for leaders. You don’t just have yourself to worry about, but your entire team looks up to you for guidance as well. And while most leaders are crumbling... by Rod Santomassimo | Apr 4, 2020 | Massimo Minute
In today’s uncertain market, no one knows what’s going to happen. If you joined us today, not once (but twice) for the CARES Act Masterclass — you saw first hand just how to pivot. On a LIVE Zoom call with 500 people, no less. Admittedly, I was going... by Rod Santomassimo | Mar 28, 2020 | Commercial Real Estate Prospecting, Commercial Real Estate Success, CRE Marketing, CRE Prospecting, Massimo Minute, Strategies, Uncategorized
With the continued increase in COVID-19 impacts on the CRE industry, many firms are going to a remote work environment and Brokers are having to shift their prospecting and presence initiatives to be primarily digital. With that, now is the best time to hone your...
