How to Create a Lasting Brand
In this week’s Massimo Minute, I will share how to build as strong a brand in your market as one of the more popular NFL teams. Building a personal brand is one of the most important aspects of your commercial real estate success. And there are three simple ways to...
How to Get Property Owners to Sell in Today’s Market
In this week’s Massimo Minute, I share how you can enlighten those stubborn and/or reluctant property owners as to why today is a great time to sell. Historic inflation, historic drops in both the stock and bond markets, and even the collapse of cryptocurrencies are...
How to Get CRE Prospects to Meet with You
In this week’s Massimo Minute, I will share how you can secure more meetings with your commercial real estate prospects. You work so hard to research their contact information, create presence in the market, make countless attempts to reach them, and once you do –...
The Must Read Summer Sales Book
In this week’s Massimo Minute, I will share my favorite sales book of 2022. I read scores of books every year, listen to countless podcasts and watch who knows how many videos. Plus, I invest at least $100K every year on coaches, conferences, and courses to address...
A Key CRE Success Trait
In this week’s Massimo Minute, I will share the one key trait most top producers possess in commercial real estate. It seems so basic, yet this one trait gives them an advantage over their competitors. So why do so few commercial...
A Major CRE Brokerage Success Secret can be Found Here
In this week’s Massimo Minute, I will share a CRE brokerage success secret not many brokers or agents are aware of. We are always looking for ways to get more done and do it as efficiently as possible. That’s right, let’s make more money in less time. While I thought...
Stop Doing These Things as a CRE Broker
In this week’s Massimo Minute, I will share what you need to stop doing immediately if you want to start earning more commissions. There are so many things that we do that, while we feel it is actually productive and necessary, are simply barriers to our own growth....
A Plan for those Big CRE Pipeline Projects
In this week’s Massimo Minute, I will share how not to let the size of a project stop you from achieving a great result. Whether it’s a new listing, a new prospecting campaign, or maybe a new marketing initiative, the starting of a project can be daunting when you...
Two CRE Questions You Must Ask Right Now
In this week’s Massimo Minute, I will share the 2 most important questions commercial real estate brokers must ask themselves, and why most do not. Everyone who claims to be a commercial real estate agent or broker has elected to make CRE the vehicle to build the...
Artificial Intelligence Coming to CRE Prospecting
In this week’s Massimo Minute, I share a recent group coaching session where I was asked about how artificial intelligence will impact CRE. The fact is that artificial intelligence is already here, and specifically for commercial real estate agents and brokers, the...