by Rod Santomassimo | Jun 15, 2019 | Massimo Minute
Keith Ferrazzi says, “Invisibility is a fate worse than failure.” This is great news for a lot of folks in commercial real estate — we’re typically not known for being invisible or quiet. Unfortunately, most CRE professionals rely entirely on their networking... by Rod Santomassimo | Jun 8, 2019 | Massimo Minute
It is a myth that Top Producing CRE professionals only need to rely on their relationships for business. This myth is so widespread that most CRE professionals build their entire business on referrals. They spend so much time working on referral deals that they don’t... by Rod Santomassimo | Jun 5, 2019 | Commercial Real Estate
Many commercial real estate brokers and agents are struggling to increase their personal production, find high-quality prospects, and win more meetings. For the past 10 years, the Massimo Group has shown CRE professionals like you how to implement proven process and... by Rod Santomassimo | Jun 1, 2019 | Massimo Minute
We had a record turnout for The Great CRE CRM Debate on Thursday! As always, the live attendees asked some awesome questions. BUT one thing was PAINFULLY clear… Most commercial real estate professionals are not leveraging technology as well as they could be. Utilizing... by Rod Santomassimo | May 25, 2019 | Massimo Minute
Is it possible to make more money and do so in less time? Of course! Our clients do it all the time. Because it doesn’t matter how much you’re currently making. Whether your GCI is $10,000 or $10 million, you know you can do better. You simply need to improve your... by Rod Santomassimo | May 18, 2019 | Massimo Minute
Ever wonder how top producers like Tim Strange, CCIM, SIOR, find the time and motivation to prospect? Tim is already making quite a few million, yet he still has 9am to 11am blocked out for prospecting every day. During those 2 hours, if Tim walks away to get coffee... by Rod Santomassimo | May 11, 2019 | Massimo Minute
Would you believe me if I said the average Massimo Client makes around $700k? As a prospect, you’d probably be a bit skeptical… But what happens when I tell you the exact GCI? Do you believe the average Massimo Client made $753,842.35 in 2017? (We are still... by Rod Santomassimo | May 4, 2019 | Massimo Minute
Does this sound familiar? You get your prospect on the phone, and they immediately say… “I get calls from you brokers all the time. I’m not interested.” In today’s Massimo Minute, we’re sharing 4 ways you can respond to this AND more importantly, how you can prevent... by Rod Santomassimo | Apr 27, 2019 | Massimo Minute
It all starts with a simple question, “How’s the market?” Most CRE professionals give the wrong answer every time… In today’s Massimo Minute, we’re sharing how Bob Knakal, head of NY Investments for JLL, responds to the market question and turns strangers into... by Rod Santomassimo | Apr 20, 2019 | Massimo Minute
We saved the best for last in this series! In today’s Massimo Minute, I’m giving you 4 more ways to maximize your income. 1: Ask for business at the right time. So many CRE professionals wait too long to ask for business. Every time you are with prospects, you... 
