by Rod Santomassimo | Feb 16, 2019 | Massimo Minute
Summary Aren’t repeat clients the best? They already know, like, and trust you — so it feels like a guaranteed close. Until you show up for your meeting… And you see your competition in the lobby! You thought you were going to your client’s office to discuss a... 
by Rod Santomassimo | Feb 13, 2019 | Commercial Real Estate Prospecting, Prospecting, Sales Prospecting
This month I have been traveling the country and presenting strategies on prospecting. This week I hosted a national webinar on the same subject. During these sessions, we addressed the meaning of prospecting (asking for the business), the objective of initial... by Rod Santomassimo | Feb 9, 2019 | Massimo Minute
Have you ever lost a deal after months of hard work? Months of hard work evaporate into thin air because your clients just changed their mind. It wasn’t even your fault…Or was it? Most folks believe the probability of a deal closing increases as you move closer to the... by Rod Santomassimo | Feb 2, 2019 | Massimo Minute
Imagine creating a life worth imitating. That’s exactly what Terry Moore, CCIM sets out to do every day for his real estate clients. Terry is a highly recognized, and designated broker in San Diego, CA who specializes in multi-family assets for private investors.... 
by Rod Santomassimo | Feb 1, 2019 | Commercial Real Estate, Entrepreneurship, Financing, Sales
Any commercial real estate investment requires a firm grasp of the concept of net operating income (NOI). Here is everything you need to know about it. In this article: What Is Net Operating Income (NOI)? Net Operating Income and Lease Analysis Calculating Net... 
by Rod Santomassimo | Jan 31, 2019 | Commercial Real Estate, Financing
Tenant estoppel is an issue that often comes up in commercial real estate, especially in an acquisition’s due diligence phase or a loan’s underwriting. With that in mind, what exactly is it? Tenant Estoppel | What It Is and How It Works What Is a Tenant Estoppel?... 
by Rod Santomassimo | Jan 30, 2019 | Commercial Real Estate, Financing
Storage units just might be the key for you to get into commercial real estate. Here’s how. In this article: What Is a Class C Storage Facility? How Do I Look for Class C Storage Facilities? Where Do I Get Funding for the Purchase of Class C Properties? How Do I... 
by Rod Santomassimo | Jan 29, 2019 | Commercial Real Estate Success, Marketing
What’s the secret to successful commercial real estate marketing? Find out how market leaders secure their target audience here. In this article: Establishing Market Presence Why Commercial Real Estate Marketing & Sales Need to Work Hand-in-Hand Maintaining... 
by Rod Santomassimo | Jan 28, 2019 | Commercial Real Estate, CRE Leasing
Considering setting up a ground lease for your real estate? We have summarized a few details about it for you. In this article: Ground Lease Definition Types of Ground Lease Setting Ground Lease Payments Know More About Ground Lease Ground Lease Definition A... by Rod Santomassimo | Jan 26, 2019 | Marketing, Massimo Minute
SUMMARY: Last week I spent an amazing day with best-selling author and marketing maverick, Gary Vaynerchuk to strategize new ways to scale our Massimo Members’ businesses. Talk about an experience! What was one of my biggest takeaways? >>CRE professionals need... 
