by Rod Santomassimo | Sep 21, 2019 | Massimo Minute
Let me know if this sounds familiar… I know a mid-career CRE professional (let’s call him Peter). Peter’s in a rut… What worked for him for so many years simply isn’t working anymore. Even worse, those who are younger and less experienced than Peter are passing him... by Rod Santomassimo | Sep 14, 2019 | Massimo Minute
Think about the top CRE professional in your market… What’s the biggest difference between you and them? Are they smarter than you? Probably not. Do they work longer hours than you? Again, probably not. But there’s one thing that the top producers are all doing. In... by Rod Santomassimo | Sep 7, 2019 | Massimo Minute
Most CRE professionals have tried “online marketing” in some capacity. But after a few dry months… They defeatedly walk away or angrily shake their fists declaring, “SOCIAL MEDIA DOESN’T WORK IN COMMERCIAL REAL ESTATE!” But then I see messages like this in our... by Rod Santomassimo | Aug 31, 2019 | Massimo Minute
Today’s Massimo Minute is all about your newsletters! Whether you’re doing e-newsletters or physical mailings, you want to send content that positions you as a thought leader in your market. But more importantly, you want to make sure your newsletter gets read!... by Rod Santomassimo | Aug 24, 2019 | Massimo Minute
What’s your morning ritual? In today’s Massimo Minute, I’m sharing the one that I use every morning. This ritual puts me in the right frame of mind to help our members and coaches succeed every day. Here’s what we cover: 1: My favorite book for creating a... by Rod Santomassimo | Aug 17, 2019 | Massimo Minute
When you’re hiring a new agent, it’s easy to get caught in the compensation details. Some folks pay draws. Some offer a salary. Some folks have a tiered system. Don’t get me wrong… It’s important to iron out your compensation structure. But that’s only one factor in... by Rod Santomassimo | Aug 10, 2019 | Massimo Minute
Most CRE professionals struggle to keep their pipelines full of high-quality opportunities. In our coaching programs, we help folks define their ideal prospect and build targeted prospecting campaigns, so they can grow their business without the chaos. In essence,... by Rod Santomassimo | Aug 3, 2019 | Massimo Minute
There are over 80,000 CRE professionals with an additional 100k in the resimercial arena. What makes you different? Why should anyone work with you? If you want to be the go-to professional in your market, you need to practice every single day. You don’t become an... by Rod Santomassimo | Jul 27, 2019 | Massimo Minute
If you’re an athlete, you know how much overlap there is between sports and business. But even if you’re not an athlete… There’s a good chance you’ve had at least 1 coach or mentor who changed the trajectory of your life. And you may not realize it, but that... by Rod Santomassimo | Jul 20, 2019 | Massimo Minute
Ever get tired of prospecting? Most CRE folks get to the point where they give up on prospecting calls because there’s too much rejection. All the rejection makes it feel like prospecting is just a huge waste of time. So in today’s Massimo Minute, I want to show you... 
