Do you think you’re using the right approach to prospecting? Too often, commercial real estate brokers use a one-size-fits-all strategy for every prospect. But there’s a better way.
Doug Molyneaux, CCIM, one of our most experienced Massimo Certified CRE Coaches, has strongly advocated Jeb Blount’s Prospecting Pyramid. Doug knows that understanding this concept can revolutionize your approach to reaching potential clients.
In today’s Massimo Minute, Doug breaks down a recent coaching session where he explains how to apply the Prospecting Pyramid specifically to your CRE brokerage. By categorizing your prospects and approaching each level with the right strategy, you can maximize your time, energy, and outcomes.
Watch the full video and learn how to leverage the Prospecting Pyramid for greater success in your brokerage. Start working smarter, not harder, today!
Let’s elevate your prospecting game!
Rod Santomassimo
Founder and President
The Massimo Group
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