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Rod Santomassimo pointing to text reading "4 Ways to Multiply Your Lifetime Value" alongside money icons showing $5K, $10K, and $20K.

How Can Commercial Real Estate Brokers Increase Client Lifetime Value?

August 20, 2026 No Comments

How Can Commercial Real Estate Brokers Increase Client Lifetime Value? Commercial real estate brokers can increase client lifetime value by expanding the services they provide,

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Graphic featuring a blue background with a person's hand interacting with five gold star icons. Includes the text "THE #1 MARKETING STRATEGY CRE BROKERS IGNORE" in bold white lettering, along with logo branding for "THE MASSIMO GROUP - The #1 CRE Broker Coaching Organization in the World" in the upper-right corner.

The #1 Marketing Strategy CRE Brokers Ignore

August 18, 2026 No Comments

The #1 Marketing Strategy CRE Brokers Ignore Here’s a mistake I see CRE brokers make every single day: → Close a deal → Shake hands

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Thumbnail graphic titled IPiad Thumbnail featuring text and visuals related to time management for commercial real estate brokers.

How Commercial Real Estate Brokers Can Take Control of Their Time: The iPAID System

August 13, 2026 No Comments

How Commercial Real Estate Brokers Can Take Control of Their Time Commercial real estate brokers often describe the same problem: there is never enough time.

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A person holding a tablet displaying a social media feed, overlaid with text reading "THE TRUTH ABOUT CRE BROKERAGE AND SOCIAL MEDIA" and the logo for The Massimo Group.

The Truth About CRE Brokerage and Social Media

August 11, 2026 No Comments

The Truth About CRE Brokerage and Social Media I’ve spoken with countless brokers who built their businesses the traditional way (cold calls, networking events, and

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Strategic business graphic addressing family perspectives on commercial real estate broker success.

The 5 Questions Every Commercial Real Estate Broker’s Family Is Quietly Asking

August 6, 2026 No Comments

The 5 Questions Every Commercial Real Estate Broker’s Family Is Quietly Asking Success in commercial real estate is often measured by production. Annual volume. Market

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Strategic business graphic highlighting key strategies and discussions around commercial real estate broker commission rates.

Let’s Talk CRE Broker Commission Rates

August 3, 2026 No Comments

Let’s Talk CRE Broker Commission Rates If you’re truly committed to commercial real estate, you made a choice, a deliberate election to: Pay your bills

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