by Greg Schraff | Mar 25, 2015 | Marketing
Every day, people form impressions of brands from touch points such as advertisements, articles, conversations with clients and colleagues, and service experiences. Unless consumers are actively shopping, much of this exposure may appear wasted, but it is not. What...
by Greg Schraff | Mar 15, 2015 | Marketing
Does your CRE management firm’s website get traffic? If not, one reason may be because the search engines can’t find your web pages. Search engine optimization, or SEO, is the practice of seeding your web pages with the keywords that your prospects and customers...
by Greg Schraff | Mar 6, 2015 | Marketing
Are you adapting your campaigns to how your clients receive them? Are you noticing that your commercial real estate marketing email open and click-through rates aren’t what they used to be? There could be a variety of reasons for this, but the most important one could...
by Greg Schraff | Feb 26, 2015 | Marketing
The main commercial real estate marketing challenge faced by brokerage owners today is, how to cut through the clutter to not only reach your target audience but be heard? [Tweet “How do you not only cut through the clutter to reach your target audience but be...
by Greg Schraff | Feb 19, 2015 | Marketing
As a CRE brokerage owner you are an expert in your field. You also know that blogging is an important and powerful medium by which you can express and communicate your CRE management expertise. But you aren’t an online marketing consultant, nor do you want to be one,...
