Massimo Resources
Image: Massimo Immersion – November 2018 in Dallas, Texas
Upcoming Events
MASSIMO IMMERSION LIVE – CRE Ready 2020 in Orlando, FL, November 13-14. Only 100 seats will be sold – registration is open.
ROD SANTOMASSIMO’S NEXT BOOK: Brokers Who Dominate and Teams Built to Dominate will have company in 2020!
For More Tips, Best Practices and Motivation,
Tune Into the Massimo Show Podcast and Our Blog
These will also be useful throughout your CRE career –
Productivity
Brokers Who Dominate (Sample Chapter)
You’ll get top-producing brokers’ advice, in their own words, on prospecting, developing and working with a team, and using technology. They also share specific advice for a new broker just starting out, and offer many other valuable tips and ideas.
The brokers we have profiled do many things their less successful peers also do. They all work hard, for example, but so do many brokers who haven’t managed to turn hard work into exceptional production. What makes top brokers different, what sets them apart, are the eight key traits I identified with the acronym DOMINATE.
Prospecting
The days of mass calling as a shotgun approach to prospecting are over. Here are a few examples of how you can immediately increase your conversion ratio on the phone and win more meetings.
Presence
Your prospects should know who you are before you call them.
Here are a few ways to stand out from your competition and grow your market presence.
Pipeline
Not all prospects are created equal. Make sure you’re focusing your efforts on the right people.
Here are the 4 ways to categorize the prospects in your pipeline.
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How to Become a Top Producer

The Massimo Group
Commercial Real Estate Consulting and Coaching
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