Massimo Resources

Image:  Massimo Immersion – November 2018 in Dallas, Texas

Upcoming Events

MASSIMO IMMERSION LIVE – CRE Ready 2020 in Orlando, FL, November 13-14.  Only 100 seats will be sold – registration is open.

ROD SANTOMASSIMO’S NEXT BOOK:   Brokers Who Dominate and Teams Built to Dominate will have company in 2020!

For More Tips, Best Practices and Motivation,

Tune Into the Massimo Show Podcast and Our Blog

These will also be useful throughout your CRE career –


Brokers Who Dominate (Sample Chapter)

You’ll get top-producing brokers’ advice, in their own words, on prospecting, developing and working with a team, and using technology. They also share specific advice for a new broker just starting out, and offer many other valuable tips and ideas.
The brokers we have profiled do many things their less successful peers also do. They all work hard, for example, but so do many brokers who haven’t managed to turn hard work into exceptional production. What makes top brokers different, what sets them apart, are the eight key traits I identified with the acronym DOMINATE.

Read More


The days of mass calling as a shotgun approach to prospecting are over. Here are a few examples of how you can immediately increase your conversion ratio on the phone and win more meetings.

Identify Your Top Income Opportunities

Effective Sales Call Techniques

Immediately Add High-Quality calls to your pipeline


Your prospects should know who you are before you call them.
Here are a few ways to stand out from your competition and grow your market presence.

Improve your presence

Become a valued resource

Create your digital strategy


Not all prospects are created equal. Make sure you’re focusing your efforts on the right people.
Here are the 4 ways to categorize the prospects in your pipeline.

Qualify your prospects

Verify your clients’ needs

Rectify your deal


Magnify your efforts


Do you want the tools and best practices to grow your business delivered straight to your inbox? Join our mailing list!

How to Become a Top Producer


Bob Knakal

Learn how one of the world’s top producers quadrupled his income, while working less

Andy Misiaveg

Leading national retail broker shares how he expanded his client relationships

Beau Beery

Hear how he went from 60-80 hours a week to 40-50 hours a week, and significantly increased his income

The Massimo Group

The Massimo Group

Commercial Real Estate Consulting and Coaching

Tired of average commissions? Schedule a consultation to gain a better understanding of how we can help you see the vision of your business.