FINALLY, A PROSPECTING SYSTEM THAT WORKS. EVERY TIME.








Each lost prospect is money you don’t make, and it’s all because of your current system.
from Massimo Immersion

Each lost prospect is money you don’t make, and it’s all because of your current system.



Prospecting Playbook designed to grow your business.
Day 1
PROSPECT CALLS, CAMPAIGN-FOCUSED CALLING, AND THE SECRETS OF HUNDREDS OF SUCCESSFUL MASSIMO MEMBERS
ANTICIPATING THE NEEDS AND ISSUES OF PROSPECTS
Your prospects only want to do business when there’s a need or killer opportunity. When you learn how to understand and anticipate their needs, you unlock a powerful secret to communicating effectively. You’ll leave them thinking, “They really get me.”
VALUE PROPOSITION
Construct a clear, concise, and compelling value proposition that can be customized instantly to speak to the direct needs of your prospect.
PROSPECTING LETTERS
Letters work. Why? Your competition isn’t using them. Learn how to use them so prospects want to take your call.
OPENING STATEMENTS FOR PROSPECTING CALLS
It is the only thing that you KNOW you will get to say when a prospect takes your call. It is also the ONLY part of a call we think you should script so that you nail it every time and earn the rest of the call.
THE PROSPECT CALL
Day 2
ADVANCED PROSPECTING METHODS AND BUILDING YOUR EXECUTABLE PROSPECTING PLAYBOOK.
ADVANCED QUESTIONING METHODS
Successful calls are driven by the client responding to your excellent questions. Learn advanced questions techniques that help the prospect give you the information needed to win the opportunity.
CREATE A PROSPECTING CAMPAIGN
Working in a group, you will develop a comprehensive campaign using the tactics learned in Day 1. From clarifying your avatar, crafting a value proposition, and drafting your opening statement to creating plans for the call, you work with other Immersion attendees to put everything you’ve learned thus far into practice.
GET FEEDBACK FROM THE PROS
Once you finish working with your group, you and your teammates will present your new prospecting campaign to Rod Santomassimo, Bo Barron, and our Massimo coaches. They will review your work and give feedback on your process. Practicing your new prospecting approach at Immersion gives you the clarity and confidence you need to implement your new tools quickly as soon as you return to the office.
THE PROSPECTING PLAYBOOK
At the end of your Immersion experience, you have a robust Prospecting Playbook. It is the customized and executable plan for you to take back and put to work. Leaving with this comprehensive playbook allows you to quickly take action, and begin attracting your ideal prospect.








Personalized small-group coaching and implementation sessions of Massimo Group’s proprietary methods…with certified Massimo Coaches.
Exposure to some of the most productive prospectors in the country with our Power Prospecting Panel.



industry (impossible to value)






On 400 acres (160 hectares) in the centre of Las Colinas, just 15 minutes from both major airports and equidistant from Dallas and Fort Worth, Four Seasons Resort and Club Dallas at Las Colinas appears on experts’ lists of the finest golf resorts, spas and conference facilities year after year.
The 431 guest rooms in Dallas, including 26 luxury suites, offer an extraordinary range of views and are situated in either the nine-story Resort tower or the low-rise villas adjacent to the golf greens. Not only are the Dallas Four Seasons accommodations spacious and airy, each room features a patio or balcony overlooking the manicured greens and gardens of this expansive resort.

