In Brokers Who Dominate you will learn the strategies and tactics, marketing approaches, prospecting platforms and support structures of some of the most successful commercial real estate brokers in North America.

Brokers Who Dominate uncovers the stories behind these brokers who are leaders in their respective markets and presents scores of specific lessons about how you can significantly enhance your opportunity for personal brokerage success. Regardless of how long you have practiced commercial brokerage, there are lessons to be learned from all those profiled. Dominant brokers can be found at all levels of experience, and in Brokers Who Dominate you’ll find them in three groups.

  • The Young Guns will get you thinking about new and exciting ways you can do business.
  • The Dominators offer proven lessons that are working today.
  • The Game Changers have blazed trails for the rest of us and changed the brokerage business.

All featured brokers reveal how they attained and maintain their dominant market position.

These top producing brokers will share how they:

  • Prospect with less effort
  • Consistently win more business
  • Avoid dysfunctional team structures
  • Leverage technology to their advantage
  • Secure Top of Mind position over their competition

Brokers Who Dominate will help you achieve exceptional business growth and performance, no matter what your current level of successor experience.



Rod is founder and president of the Massimo Group, North America’s leading commercial real estate brokerage coaching and consulting organization, which is proud to work with clients from the nation’s premier brokerage firms and scores of regional and local firms.

Rod Santomassimo had a successful career in the commercial real estate brokerage business, as a broker, owner, manager and senior executive with local, regional and international brokerage firms. He began that career in 1989 after graduating from Washington and Lee University and earning his MBA from the Fuqua School of Business at Duke University.

He has been a featured speaker at a variety of local offices, regional conferences and national commercial real estate brokerage conferences, and he is an approved Signature Series speaker. Rod is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award and has authored several articles for Commercial Investment Real Estate and Commercial Connections magazines.

When not traveling for speaking or client engagements, Rod resides in Cary, NC where he cherishes his time with his wife and their two children.

Learn more about Rod Santomassimo by visiting www.massimo-group.com.


8 Traits of Top Producers


“An intriguing look into the passion that is within the successful professionals of our industry, allowing some to overcome great challenges and others to find creative ways of reaching new heights.”
Jim Underhill
CEO Americas, Cushman & Wakefield, Inc.


“An inspirational look at our industry with a common theme… no one has the power to overcome your will to succeed.”
Dylan Taylor
U.S. CEO, Colliers International


“Watching the masters of any craft work represents the best lessons one can have. Learning what made them masters inspires all of us to greatness. No two stories are the same, but each provides a lens to unique paths to success. This book will allow the reader to chart their own journey to industry leadership.”
Christopher R. Ludeman
President, Americas Brokerage, CB Richard Ellis, Inc.


“Continuing to learn ‘best practices’ in any business leads to growth and improved earnings. This book gives the ‘roadmap’ to taking your game to the next level.”
Don Hendricks
Chairman and CEO, Hendricks Partners


“In my position I have been pursued by hundreds of brokers and work with a handful of excellent ones. Brokers Who Dominate does an excellent job at capturing the core tenets of these market leaders.”
Donald A. Miller, CFA
President & CEO, Piedmont Office Realty Trust


“This is a must read for any broker who is committed to his or her success. Regardless of your level of experience, the stories shared and strategies outlined will only enhance your production if integrated into your daily practice.”
Kevin Maggiacomo
President & CEO, Sperry Van Ness International


“There is no textbook approach to success, but the road generally starts with preparation and is realized when opportunities that others might miss are identified. Each path combines a unique blend of tenacity, desire, intelligence and commitment. Learn some of the secrets as Rod tracks the ascent of 25 market leaders.”
Jeff Finn
President & CEO, NAI Global


“Rod’s book is great for experienced and inexperienced brokers to review and hone their practices, supported by inspirational and telling biographies of industry giants.”
Gary R. Lucas
Managing Director, Marcus & Millichap




The Commercial Real Estate #1 Best Seller on Amazon includes strategies and tactics, marketing approaches, prospecting platforms, and support structures of some of the most successful commercial real estate brokers in North America.


Stories of how successful real estate, property management and mortgage brokerage/banking teams secured dominant positions in their market. Research on how individual team member roles, responsibilities and personalities combine to impact team communication, operations and, ultimately, production. Includes downloadable tools and forms with actual examples from teams profiled to help you build your effective team.


I’ve found that those who are the wealthiest in terms of financial independence and more time and more margin in their personal lives, do not live by the transaction. Here are the strategies to transform your generated commission income into real wealth.