Blog

Powerball Prospecting: It’s a No-Win Game

In this week’s Massimo Minute, I will share my thoughts on the latest prospecting techniques and why you need to stay away if you want to “get rich.” Last week’s Mega Million Mania got me thinking about risk, rewards, and returns. Then a Twitter feed/conversation with...

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A Retro Perspective on Converting Meetings to Listings

In this week’s Massimo Minute, I will share an archived video I shot years, and I mean years ago, regarding converting more meetings to exclusives. As it turns out these 3 pillars continue to the essential in winning more opportunities and filling your pipeline with...

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The 3 Key CRE Prospecting Benchmarks

In this week’s Massimo Minute, I will share the 3 key prospecting benchmarks you must understand and how they impact your ability to fill your pipeline. Over the last 14-plus years, we have monitored and tracked tens of thousands of prospecting activities and...

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The Commercial Real Estate Agent Journey

In this week’s Massimo Minute, I will share the commercial real estate journey. After working with thousands of commercial real estate agents and brokers over the last 14 years, we have identified a common path most take. Where are you at in this journey and what does...

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Why Having Information Isn’t Enough

In this week’s Massimo Minute, I will share the simplest way for you to position yourself as an authority in commercial real estate. Information has never been more easily accessible than today, and it is simply going to get easier to access. What differentiated...

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The 7 Greatest CRE Brokerage Conference Offerings

In this week’s Massimo Minute, I will share the greatest commercial real estate conference elements that I have ever experienced, and you can experience them all in one single event. Over the last 30-plus years of my, on-again, off-again, commercial real estate career...

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Do You Know Your 3 Pillars?

In this week’s Massimo Minute, I will share the 3 fundamental pillars of the Massimo Group, and why you must define your own to maximize your success. Building a personal company, which you are as a commercial real estate broker or agent is not easy. But it is...

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Be Afraid or Not

In this week’s Massimo Minute, I will address inflation, interest rates, the stock market, and other scary stuff. It’s happening again, a tsunami of an economic downturn, and prospects are starting to stall, and others halting deals altogether. How do you deal with...

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How to Create a Lasting Brand

In this week’s Massimo Minute, I will share how to build as strong a brand in your market as one of the more popular NFL teams. Building a personal brand is one of the most important aspects of your commercial real estate success. And there are three simple ways to...

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How to Get Property Owners to Sell in Today’s Market

In this week’s Massimo Minute, I share how you can enlighten those stubborn and/or reluctant property owners as to why today is a great time to sell. Historic inflation, historic drops in both the stock and bond markets, and even the collapse of cryptocurrencies are...

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How to Get CRE Prospects to Meet with You

In this week’s Massimo Minute, I will share how you can secure more meetings with your commercial real estate prospects. You work so hard to research their contact information, create presence in the market, make countless attempts to reach them, and once you do –...

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The Must Read Summer Sales Book

In this week’s Massimo Minute, I will share my favorite sales book of 2022. I read scores of books every year, listen to countless podcasts and watch who knows how many videos. Plus, I invest at least $100K every year on coaches, conferences, and courses to address...

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